2e Communications
Led by accomplished communications strategist Jessica R. Towhey, 2e Communications helps its clients break through a crowded, noisy media environment with high-quality trainings designed to ensure successful interviews and insightful, persuasive writing.
How Your Communicate Your Message Is As Important As What You Communicate
Media training helps ensure successful interactions with media by developing and staying on message while also learning how to push back against counter-narratives and attacks. Trainings include strategies and tactics for real-life situations that can be applied beyond news interviews. There are three sections to a complete training:
Education: comprehensive dive into understanding how today's media operates; best practices; roles and goals of the interviewee versus the interviewer; strategies and tactics for staying on-message and for refocusing an interview that has gone off-track; delivering a strong, impactful close to the interview.
Message Discussion: discussion and hands-on workshop of how to structure and develop strong and effective messages.
Simulated Interviews: on-camera role-playing “interviews” simulating real-world media situations with immediate playback analysis to highlight strengths and identify weak spots for improvement.
2e Communications also provides communications workshops as well as trainings for a variety of situations such as major presentations, speeches and digital communications.
About Jessica R. Towhey
Jessica R. Towhey is an accomplished communications strategist with more than a decade of experience developing and implementing short- and long-term communications strategies. Jessica opened her own firm, 2e Communications, focusing on communications trainings and freelance writing. Jessica served as the communications point-person for a number of federal political campaigns, including several top-tier U.S. House and U.S. Senate races. She has also worked as a senior communications advisor on Capitol Hill to a number of leading Members of Congress. In 2011, Jessica moved to the private sector where she prepared clients for intensive media situations such as high-stakes litigation or regulatory matters with federal and state authorities as well as developing comprehensive communications strategy campaigns for influencing debates and managing crises. Clients have included those in the pharmaceutical, energy, defense, airline, and financial sectors as well as nonprofit organizations and trade associations.
Prior to her work in political campaigns, Jessica was a newspaper reporter at daily papers in Northern California and Annapolis, MD, where she covered a variety of issues ranging from education to police and courts to military affairs. Jessica earned a Bachelor of Arts degree in English from The Catholic University of America and holds a Master’s in Media Entrepreneurship from American University.